According to a recent Forbes.com article, OLED TV is facing an uphill battle to reach consumers anytime soon.
The lack of basically any consumer ready OLED TV models at CES 2009 underscores the problem. With the Sony XEL-1 as the only OLED TV available right now, and at a steep $2499, OLED has an awfully long way to go to compete with LCD TV.
“Technology research firm iSuppli says the market for OLED TVs is roughly $600 million today and is expected to reach $3.3 billion by 2014. But companies need to start manufacturing these TVs fast and pricing them competitively for the market to grow.”
Some of the current problems with OLED technology include very high manufacturing costs. This is partly due to the fact that many of the components are specialized and not available in high volume yet.
Also, LCD technology is advancing quickly and prices have dropped rapidly in the last few months.
Here’s another quote from the Forbes article;
“We feel the LCD TV has evolved to only 60% or 70% of its potential. It still has room to grow and improve,” says Sharp spokesman Chris Loncto. “In the meantime, you have OLED technology, which we are investigating, but given the expense to produce it and the relatively short product life, compared to LCD, it’s just not a technology for today’s consumer.”
Another hurdle is the current economic situation where high priced toys aren’t selling like they used to. Really that’s all the 11″ Sony XEL-1 is. Early adopters with fat wallets only. Let’s hope that more realistic screen sizes and prices appear in the next few years so consumers can enjoy this fantastic technology.
Filed under: OLED TV | Tagged: ces 2009, OLED TV, OLED TV reviews, Sony OLED TV, Sony XEL-1 | 1 Comment »